GOOGLE ADS
Google Ads is a powerful digital marketing tool that allows businesses to target potential customers, boost brand recognition, and increase website traffic. Google Ads is a pay-per-click advertising platform that allows businesses to create ads that appear on Google search results, YouTube, and other Google-owned websites.
1. Advertising Platform:
Google Ads is an online advertising platform that enables businesses to create and run targeted advertising campaigns on various Google properties.
2. Pay-Per-Click (PPC):
Google Ads operates on a PPC model, meaning advertisers only pay when users click on their ads.
3. Keyword Targeting:
Advertisers can bid on relevant keywords related to their products or services to have their ads displayed in search results when users search for those keywords.
4. Ad Formats:
Google Ads supports different ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads.
5. Targeting Options:
Google Ads offers various targeting options, including location-based targeting, device targeting, demographic targeting, and audience targeting based on interests and behaviors.
6. Budget Control:
Advertisers can set daily or monthly budgets to control their advertising spend.
7. Ad Auction:
When a user searches for a keyword, Google conducts an ad auction to determine which ads will be displayed. Factors such as bid amount, ad relevance, and landing page experience influence ad placement.
8. Quality Score:
Google assigns a Quality Score to ads based on relevance, click-through rate, and landing page experience. Higher Quality Scores can lead to better ad positions and lower costs.
9. Conversion Tracking:
Advertisers can track the performance of their ads and measure conversions to understand the effectiveness of their campaigns.
10. Ad Extensions:
Google Ads allows the use of ad extensions, such as sitelink extensions, call extensions, and location extensions, to enhance ad visibility and provide additional information to users.
11. Remarketing:
Advertisers can use remarketing to target users who have previously interacted with their website or ads.